# Sandeep Tripathy - Product Designer for Generative AI
> Creative Technologist and Product Designer with 10+ years of experience in designing enterprise apps. Presently building innovative experiences for Gen AI apps and platforms. He crafts experiences for Gen AI apps at HCLTech, and has worked with major brands like IBM, Kyndryl, Ericsson, GSK, SBD, HCLTech, GMR Group across the world (India, UK, US, Canada & EU).
**Companies and Brands Worked With:**
- IBM
- Kyndryl
- Ericsson
- GSK
- SBD
- HCLTech
- GMR Group
- Amazon

## AI Force FinOps
- [Project Overview](/#case-study-finops-title): An AI app for AWS Finance Management. Centralizes AWS financial management by merging AI-driven cost analytics with granular, service-specific data visualizations. Empowers enterprises to identify waste and optimize infrastructure spending through predictive recommendations and a natural language conversational agent.
- [Screen 1](/my-work/finops/img/scr-1.png): FinOps project screen 1
- [Screen 2](/my-work/finops/img/scr-2.png): FinOps project screen 2
- [Screen 3](/my-work/finops/img/scr-3.png): FinOps project screen 3
- [Screen 4](/my-work/finops/img/scr-4.png): FinOps project screen 4

## AI Force IntelliOps
- [Project Overview](/#case-study-intelliops-title): An Agentic AI app for Enterprise Infrastructure management. Designs an AI-driven interface to simplify complex multi-cloud infrastructure management through natural language. Enables enterprise users to monitor, query, and automate cloud operations via a unified, intuitive conversational platform.
- [Screen 1](/my-work/intelliops/img/scr-1.png): IntelliOps project screen 1
- [Screen 2](/my-work/intelliops/img/scr-2.jpg): IntelliOps project screen 2
- [Screen 3](/my-work/intelliops/img/scr-3.jpg): IntelliOps project screen 3
- [Screen 4](/my-work/intelliops/img/scr-4.jpg): IntelliOps project screen 4

## Maaia
- [Project Overview](/#case-study-maaia-title): Award Winning World's first Hindi language AI Avatar. Redefines digital music through localized generative technology, bridging the gap between traditional cultural expression and futuristic digital media.
- [Screen 1](/my-work/maaia/img/scr-1.jpg): Maaia project screen 1
- [Screen 2](/my-work/maaia/img/scr-2.png): Maaia project screen 2
### Media coverage Links:
- [YouTube Video 1 - Maaia Overview](https://www.youtube.com/watch?v=2xHXlGpgcY8): Maaia project YouTube Video 1
- [YouTube Video 2 - Maaia Visuals](https://www.youtube.com/watch?v=hTxgjW9zC3k): Maaia project YouTube Video 2
- [YouTube Video 3 - Maaia Process](https://www.youtube.com/watch?v=yJfB0UyJ1HM): Maaia project YouTube Video 3
- [YouTube Video 4 - Maaia Performance](https://www.youtube.com/watch?v=umUSt_ot_DA): Additional YouTube video showcasing Maaia's AI-generated Hindi language content.
- [WAVES 2025 Create in India Challenge Award Feature - First India](https://firstindia.co.in/news/press-releases/sandeep-tripathy-of-stas-canvas-wins-waves-2025-create-in-india-challenge-award-for-ai-avatar-creation): Press release covering Sandeep Tripathy's award for Maaia at the WAVES 2025 Create in India Challenge.
- [Maaia: India's Unique Hindi AI Singer & Model - Punekar News](https://www.punekarnews.in/maaia-a-unique-hindi-language-ai-generated-singer-and-model/): News feature highlighting Maaia as the world's first Hindi AI-generated singer and virtual model.
- [WAVES 2025 Award Spotlight - Sangri Today](https://www.sangritoday.com/spotlight/sandeep-tripathy-of-stascanvas-wins-waves2025-create-in-india-challenge-award-for-ai-avatar-creation): Spotlight article on the WAVES 2025 award won for the creation of the AI Avatar Maaia.
- [Maaia Debut with 'Kaun Hai Yeh' - Awadh 360](https://awadh360.com/articles/entertainment/maaia-indias-first-ai-generated-hindi-singer-debuts-with-kaun-hai-yeh): Entertainment article detailing the debut of India's first AI-generated Hindi singer Maaia with her song 'Kaun Hai Yeh'.
- [India's First AI Generated Singer Maaia Makes Her Debut - eNews Insight](https://enewsinsight.com/indias-first-ai-generated-singer-maaia-makes-her-debut-with-kaun-hai-yeh/): News coverage discussing the launch and debut of Maaia in the Indian music industry.

## Amazon Prime Music
- [Case Study](https://medium.com/design-bootcamp/redesigning-the-amazon-prime-music-app-for-better-usability-1e21c4c183eb): Redesign resolving critical usability flaws in the Amazon Prime Music app to enhance user satisfaction. Streamlines navigation and visual consistency while prioritizing the content users interact with most.
- [Screen 1](/my-work/amazon-prime-music/img/scr-1.png): discovery and problem framing views.
- [Screen 2](/my-work/amazon-prime-music/img/scr-2.png): journey and information architecture.
- [Screen 3](/my-work/amazon-prime-music/img/scr-3.png): wireframes and layout exploration.
- [Screen 4](/my-work/amazon-prime-music/img/scr-4.png): visual design and components.
- [Screen 5](/my-work/amazon-prime-music/img/scr-5.png): desktop workflow states.
- [Screen 6](/my-work/amazon-prime-music/img/scr-6.png): responsive and edge cases.
- [Screen 7](/my-work/amazon-prime-music/img/scr-7.png): final shipped patterns.